[{"id":280788140237,"handle":"all","title":"All","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2022-05-11T11:46:17-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"title","relation":"not_contains","condition":"Little Lion Lungs"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Blue"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Coal"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Natural"}],"published_scope":"web"},{"id":619352490189,"handle":"apparel","title":"Apparel","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2025-10-09T11:07:47-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Apparel"}],"published_scope":"global"},{"id":616751825101,"handle":"bfcm","title":"BFCM","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2024-11-18T14:22:13-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"Mystery Box"},{"column":"title","relation":"not_contains","condition":"eGift"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Blue"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Coal"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Natural"}],"published_scope":"global"},{"id":619395776717,"handle":"black-friday-30-off","updated_at":"2025-11-27T04:01:46-08:00","published_at":"2025-10-28T10:06:01-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Black Friday 30% Off","body_html":""},{"id":616813035725,"handle":"sweatshirts","title":"Crews + Hoodies","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2024-11-22T12:56:48-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Hoodies"},{"column":"tag","relation":"equals","condition":"Sweatshirts"},{"column":"tag","relation":"equals","condition":"crewneck"}],"published_scope":"global"},{"id":611669409997,"handle":"best-sellers","title":"Essentials","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2023-12-06T13:36:24-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"eGift"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Blue"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Coal"},{"column":"title","relation":"not_contains","condition":"For A King Crew - Natural"}],"published_scope":"web"},{"id":616856584397,"handle":"hard-fought-hallelujah","title":"Hard Fought Hallelujah","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2024-11-27T13:13:00-08:00","sort_order":"manual","template_suffix":"the-drop-hfh","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hard Fought Hallelujah"}],"published_scope":"global","image":{"created_at":"2024-12-03T10:26:49-08:00","alt":null,"width":2000,"height":1200,"src":"\/\/brandonlake.shop\/cdn\/shop\/collections\/Screenshot_2024-12-03_122607.png?v=1733265011"}},{"id":613508513997,"handle":"hoodies","title":"Hoodies","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2024-03-06T10:03:43-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hoodies"}],"published_scope":"global"},{"id":618097541325,"handle":"king-of-hearts","title":"King of Hearts","updated_at":"2025-11-27T04:01:46-08:00","body_html":"","published_at":"2025-03-28T14:18:41-07:00","sort_order":"manual","template_suffix":"the-koh-drop","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"King Over All"}],"published_scope":"global"}]
["Apparel","BFCM-30","crewneck","digital_download","Hard Fought Hallelujah","Hoodies","King Over All"]
This crewneck brings together grit and grace in a way that speaks straight to the heart. With a rugged vibe and a touch of tenderness, the design shows a pair of worn leather boots cradling a bundle of wildflowers—a picture of strength wrapped in beauty, even in the hardest places. Inspired by that raw, desert landscape, this piece tells the story of resilience and elegance rising from the dust. It’s a reminder that the most powerful beauty is often born from hard-fought moments.
Fit Details
Wrap yourself in comfort and style with this oversized heavyweight crewneck, crafted for both durability and warmth. Made from a premium blend of 80% cotton and 20% recycled polyester CVC fleece, this piece offers a substantial 11.8 oz weight, providing a cozy yet breathable feel. Thoughtfully constructed with pre-shrunk fabric to minimize shrinkage, it features dropped shoulders, inset sleeves, and 2x2 ribbing on the neck, cuffs, and hem for a relaxed, modern fit. Ideal for layering or wearing solo, this crewneck combines effortless style with sustainable comfort, making it a wardrobe staple that stands up to wear.
Care Details
Machine wash cold with like colors. Avoid bleach, tumble drying, and dry cleaning. If the garment has a print, skip the ironing. For best results, line dry in the shade.